FORMULA FOR FREE PR

One of the best ways to generate new business is to get some FREE PUBLICITY for yourself. The better news right now is that there is so much for you to say and the media is starving for your opinion.

Here is a simple formula for a press release- and an answer to that question going on in your head right now that’s saying ” I can’t do this ”

According to public-relations expert Melanie Rembrandt, a press release is made up of seven components:
The company logo and release time – Your client’s company logo usually appears in the top left-hand corner of the press release, with the words “FOR IMMEDIATE RELEASE” under it.
A header and a subhead – For copywriters, this is the equivalent of a headline and subhead. Just like a headline is to a sales letter, the header is the most important part of your press release. It has to capture your reader’s attention by providing him with unique and useful information. The subhead is a way to reinforce the main headline by providing an additional benefit to the reader.

An opening paragraph – Usually only a few sentences in length, the opening paragraph provides your reader with the answers to the questions: Who? What? Where? Why? How?

The body copy – Here, you provide your reader with new information related to the topic of your press release. Just like in a good sales letter, statistics and quotes help build credibility. Plus, members of the media love seeing statistics and quotes in a press release, because they can use them in their own reporting.
Request that your reader take action – You should always let your reader know what you’d like him to do as a result of reading your press release. For example, you could ask him to call a sales representative, donate funds, go to a website, etc.

“About the Company” section – Next, you add one or two paragraphs about your client at the end of your press release. Once you write this section, you can use it in all future press releases you write for that particular client.

Media contact information – Lastly, you add your company name and contact information
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So now you have a formula but you are probably saying “Gee , What do I talk about or worse- I ‘m not qualified.”
I had these very same concerns- See I barely graduated high school and have no college degree. Not the best looking or best speaker either.
BUT - I always have something to say and so should you.

When I created the www.loanofficerformula.com/gold I put a whole module together on Shamless Self -Promotion and also on How TO Get Free PR-
Plus our GOLD members and above get Free Articles every week for their blog than can be used as Press Releases- Membership in NARLO where you also get the 6 MISTAKES TO AVOID WHEN SHOPPING FOR A MORTGAGE report — it can be turned into 6 separate press releases. Every publication will find that information useful- especially right now.
If you are a member go to www.loanofficerformula.com/members log in and go to the marketing module and watch - shamless self promotion and how to get free pr.

If you are not yet a member or a member who wants to upgrade to gold go to www.loanofficerformula.com/gold right now.

Dedicated TO Having Buyers Chase YOU !
BRian Sacks
www.loanofficerformula.com

PS- BTW- That little voice in your head is dead wrong! The press is starving for our information and take on things right now. AND - You are an expert- You have most likely past a test and had to take continuing ed if you are originating in most states. So you do know more than the general public. You don’t need a masters in origination or mortgage finance to be the expert — All you need is to have valuable information that the public needs to be exposed to. So stop reading and start getting those press releases out.
If you are not yet a member go see what other successful originators and company owners are using that you may be missing out on
www.loanofficerformula.com/gold

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